Month: May 2020

Going Online: Making Events Digital

Before the coronavirus pandemic, we were seeing a gradual shift towards the digitisation in the events industry. However, the pandemic has accelerated this shift, and in order for this industry to survive, every business needs to adapt, finding innovative ways to deliver their events.The event industry faces an uncertain future with the majority of events across the world being cancelled or postponed following worldwide health advice.Digital technology, now more than ever, is there to provide a crutch or helping hand to all of us within the events industry as we navigate through these unknown and uncertain waters. Unsure of how the future of this industry will look and how we will adapt to it. Event organisers advice - 3 ways to create engaging experiences online 1. Live stream online or via social media Live or video streaming provides a good substitute for hosting a physical event. You can have guest speakers appear, get real-time audience response and engagement, and create a sense of community as people can watch and engage in real-time.When hosting video content, one of the top things event organisers need to think about is ways in which videos can be found by an audience, how they’re marketed, [...]
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